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We're hearing so much about chatbots and how they're saving time, money and frustrations for customer alike. But what are some examples and applications?
GDPR need not scare the savvy marketer. Instead, change perspective and see it as an opportunity to double down on what's working and get ahead of the competition.
We caught up with Aileen Fernandez, Digital Marketing Coordinator for Sony Music Latin to see what she thought of the new chatbot and to get her thoughts on the future.
We recently sat down with Dan Gray, WaterAid’s digital engagement manager, to chat through their recent successful bot, and asked him a few questions about their bot, the successes and his overall thoughts on bots in general.
If you are a nonprofit organisation or charity why is looking to build awareness for your campaigns have you considered using a chatbot?
It’s great to see a UK charity using a chatbot for storytelling to help people learn more about the background to a campaign.
WaterAid has developed a chatbot to help bring its supporters closer to the people they are helping.
Dan Gray, WaterAid’s digital engagement manager, said the chatbot was a "powerful tool for awareness" that could encourage donations.
Isn’t it frustrating when you work so hard to create online content, and then nobody even sees your message?
Assuming you are an aspiring marketer or business owner, you will have realised the power of social media to engage with customers on platforms like Facebook, Twitter and Instagram.
But have you recognised the potential of an automated Messenger bot?
Very proud to have won Digiday's Best Messenger Bot award for 2017 for our work with the BBC on Brexit and Election Bots.
Mark Frankel at the BBC describes the bot at work here.
Interested to hear what benefits bots can provide to HR and Comms teams, but not sure how to see a demo? We've made a full Workplace bot demo available: Demo Workplace bots.
Be sure to subscribe to updates to see how our broadcasts and drip campaigns work.
Want to know if bots suit your industry, and how you should build, test, and optimise your bots? In this week's Earnworthy growth podcast, our head of Workplace and Media Grant Heinrich discusses ROI, planning, metrics and case studies for consumer and Workplace bots.
Why are businesses so keen on using chatbots? Instant engagement with customers is key, as is the ability to communicate at scale and, hopefully, resolve relatively simple queries without human intervention.
"We want to be the new ecosystem of developers, just like we’ve done for Facebook Canvas, like we’ve done with Messenger and Facebook login. And I think Workplace and Work Chat in particular, with the platform we launched at F8, is the next one"
HR and Comms teams can now test, optimise, and personalise interactive communication with staff, including building new Workplace or Messenger bots in minutes.
Read the full release below, or view a demo of Workplace bots.
A very new form of marketing, bots need a different mindset to established digital marketing channels.
Read on for six tips to get bots right first time.
BBC POLITICS ELECTION BOT DEMYSTIFIES THE POLITICAL PROCESS FOR NEW VOTERS - AND HELPS VOTERS UNDERSTAND HOW LOCAL POLITICS WORKS IN THEIR AREA.
BBC Election Bot helps new voters fact-check political promises, learn the political makeup of their local area, and personalise their journey from novice to political geek.
Try the bot https://m.me/bbcpolitics or read the full release below.
“You have to take a 500-word news article and think: If I was to see this in the form of a series of message alerts, what would I want to see and what would I leave out? That’s a different way of thinking about journalism.”
Recently our head of audience Grant Heinrich spoke to the Bookseller about how book publishers could (or should!) use bots.
"Unlike email or social marketing," he said, "bots are a two-way conversation. The user talks, the bot responds; and each continues to respond to the other until the user has had enough. That kind of back-and-forth feels more like a sales conversation than a blast of marketing. Which means sales techniques are useful to build into bots: particularly, steering the user to ask the “right” questions.
Business Matters magazine asked our CEO Syd Lawrence for tips. How should small and medium businesses use bots?
Syd said, "Recently, there’s been amazing advances in the use of artificial intelligence in bots. But AI is still expensive and over-sold – and its reality often falls short of its maker’s promises. In most cases, a simple, lower-cost bot will be all you need. There’s a few rules, explained below, to follow when evaluating, pricing and piloting bots..."
We are thrilled to announce that today at F8, Facebook has just launched their partner program for Workplace and we are a certified Workplace Development Partner.
Why are there no good bots? This is a question I get asked on a regular basis. Probably on average of about twice a week.
Facebook Messenger bots are generally used to dole out largely useless customer service platitudes like “we value you as a client” and “your package seems to have disappeared” – but that’s all changed with the launch of a quirky new chatbot.
Facebook has revamped its Messenger bot platform that allows businesses to engage with the app's massive audience.
Today, we are mainly downloading and using communication apps. The most used mobile apps in the USA are Facebook, YouTube and Messenger.
For instance, what exactly is a chat bot? Is "bot" even the right word to express this technology's potential?…
Software programmed to interact with humans is hot property in Silicon Valley, with potential benefits for businesses, consumers – even the bereaved…
We Make Awesome Sh has created a bot for one of the world’s biggest DJs: Hardwell. It lets fans vote on new tracks, send in fan art, give voice shoutouts …
Well how about bots? They must be new. No. Again, they have been around for at least couple of decades…
Bots have been around for years, in many guises. When was the first bot? The origin of the word bot, obviously comes from the word robot…
The younger generation opened up my eyes to the potential of bots
We hold regular free webinars about what we learn about how people engage with bots, and how business can benefit from them.Sign up to attend the FREE webinar here
"Thanks to The Bot Platform we can now send broadcast messages to 10k+ fans so that’s mega powerful for releasing new music etc. We’ve managed to sell over £10,000 worth of merch directly via Facebook Messenger."
Tap below to view one of the bots in action
BBC, CBS, Facebook, Samsung, Showtime, Aston Villa FC, Johnson & Johnson, WaterAid
and many others are already using The Bot Platform.
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