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Why are businesses so keen on using chatbots? Instant engagement with customers is key, as is the ability to communicate at scale and, hopefully, resolve relatively simple queries without human intervention.
"We want to be the new ecosystem of developers, just like we’ve done for Facebook Canvas, like we’ve done with Messenger and Facebook login. And I think Workplace and Work Chat in particular, with the platform we launched at F8, is the next one"
A very new form of marketing, bots need a different mindset to established digital marketing channels.
Read on for six tips to get bots right first time.
“You have to take a 500-word news article and think: If I was to see this in the form of a series of message alerts, what would I want to see and what would I leave out? That’s a different way of thinking about journalism.”
Recently our head of audience Grant Heinrich spoke to the Bookseller about how book publishers could (or should!) use bots.
"Unlike email or social marketing," he said, "bots are a two-way conversation. The user talks, the bot responds; and each continues to respond to the other until the user has had enough. That kind of back-and-forth feels more like a sales conversation than a blast of marketing. Which means sales techniques are useful to build into bots: particularly, steering the user to ask the “right” questions.
Business Matters magazine asked our CEO Syd Lawrence for tips. How should small and medium businesses use bots?
Syd said, "Recently, there’s been amazing advances in the use of artificial intelligence in bots. But AI is still expensive and over-sold – and its reality often falls short of its maker’s promises. In most cases, a simple, lower-cost bot will be all you need. There’s a few rules, explained below, to follow when evaluating, pricing and piloting bots..."
We are thrilled to announce that today at F8, Facebook has just launched their partner program for Workplace and we are a certified Workplace Development Partner.
Why are there no good bots? This is a question I get asked on a regular basis. Probably on average of about twice a week.
Facebook Messenger bots are generally used to dole out largely useless customer service platitudes like “we value you as a client” and “your package seems to have disappeared” – but that’s all changed with the launch of a quirky new chatbot.
Facebook has revamped its Messenger bot platform that allows businesses to engage with the app's massive audience.
Today, we are mainly downloading and using communication apps. The most used mobile apps in the USA are Facebook, YouTube and Messenger.
For instance, what exactly is a chat bot? Is "bot" even the right word to express this technology's potential?…
Software programmed to interact with humans is hot property in Silicon Valley, with potential benefits for businesses, consumers – even the bereaved…
We Make Awesome Sh has created a bot for one of the world’s biggest DJs: Hardwell. It lets fans vote on new tracks, send in fan art, give voice shoutouts …
Well how about bots? They must be new. No. Again, they have been around for at least couple of decades…
Bots have been around for years, in many guises. When was the first bot? The origin of the word bot, obviously comes from the word robot…
The younger generation opened up my eyes to the potential of bots
We hold regular free webinars about what we learn about how people engage with bots, and how business can benefit from them.Sign up to attend the FREE webinar here
"Bots are becoming an important part of our marketing campaigns. The Bot Platform is intuitive to use and easily customisable. It's great value for money too. We're big fans."
Tap below to view one of the bots in action
BBC News, Chelsea FC, Hendrick's Gin, Hardwell and many others are already using The Bot Platform.
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