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Creating new employee led company values

How bots on Workplace helped Dixons Carphone involve 24,000 colleagues in defining their new corporate values.

Key stats and facts

Over 7000 employees inputted on company values

220,000 messages automatically sent to staff

One new set of corporate values created

The challenge

Using The Bot Platform, Dixons Carphone colleagues were able to collectively contribute to a new set of values that bring them together as an organization.

Emma Clune, Program Manager at Dixons Carphone, was part of the team tasked with updating their core company values; with many different businesses operating under their own values, Dixons Carphone needed an updated and unified way to represent their business, team and overall purpose.

Instead of taking the approach of engaging a limited number of colleagues in the process, or leaving it up to a small team of internal board members and c-suite staff, Dixons Carphone needed a way to gather ideas and input from all colleagues and then increase awareness and understanding of these new values once they had been created and agreed.

And with over 24,000 colleagues active on Workplace across the UK & Ireland, Dixons Carphone had a large audience of office based and frontline staff that could easily be reached and given the chance to share their voice through technology.

The solutions

Using The Bot Platform Dixons Carphone directly involved their staff in the creation of new corporate values.

Click below to explore some of the solutions Dixons Carphone have built using The Bot Platform

Business Impact

When Val was launched, Emma and her team were able to add the input from staff to information gained through workshops, surveys and other channels to see the patterns and similarities within the colleagues who participated. Some of the common feedback included being empowered to do their jobs, a need to have common sense, and “owning” the work being done. Everyone seemed to identify three main pillars for their new values: one value based on their customers, one based on responsibility to themselves, and one based on working together.

The bot sent a total of 222K messages, allowing thousands of Dixons Carphone staff to share their input on the new values across all channels. As well as saving Emma and her team time by using automation to explain the initiative and run the survey, the bot was also able to automatically remind colleagues who hadn’t responded using The Bot Platform’s nudge feature.

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