Coca-Cola

Building better internal communication systems

Creating Digital Assistants that improve knowledge transfer and internal communications on Microsoft Teams

Key stats and facts

A Digital Assistant built and launched in less than 2 months

Significantly increased the visibility of company announcements

Automatically answering FAQs for different topics from employees

The challenge

Operating in the country for 110 years, the Philippines was Coca-Cola’s first market in Asia. With its vast local footprint, operating 19 manufacturing plants, over 70 distribution centers, 10,000+ associates, supporting 1M sari-sari stores and over 6,000 key accounts– CCBPI continues to invest in systems for long term growth. With this, communication and connectivity play a big part in ensuring that its people are connected, engaged, and properly informed through advanced tech infrastructure.

The company’s digital transformation places emphasis on technology as a strategic differentiator—rapidly boosting its tech infrastructure by accelerating its 2-year roadmap to just 2 months and ensuring that all associates are able to receive and access the information that they need to efficiently accomplish their tasks. 

Currently, around more than half of CCBPI’s associates are connected via Microsoft Teams. The company’s Technology and Communications team wanted a more flexible mechanism to share information that would be accessible both through desktop and mobile devices. They were also hoping to generate better delivery and read rates than existing methods, which initially relied on traditional email blasts.

The solutions

Using The Bot Platform, CCBPI’s Technology and Communications team were able to build EVA, their Employee Virtual Assistant, in just 2 months.

Click below to explore the solution Coca-Cola built using The Bot Platform

The results

EVA was created and launched in just 2 months and was well-received by its people with many of them interacting with EVA for their queries.

Over 177,000 messages have been sent via EVA with 100% delivery rate on broadcasts. The bot has significantly increased the visibility of important company announcements, streamlined common questions, and resolved staff issues in a more efficient and timely manner. Through this process improvement, its Tech, People, and Legal teams can minimize the time spent manually answering inquiries and focus on other business and operational goals.

Here's what they say

Communications and connectivity play a vital role in all the work that we do. EVA helped us a lot when it comes to emphasizing and streamlining our message within the organization, helping us think of better ways to communicate to our associates and resulting to lesser email clutter at the same time.

Arman Gayanes
People Manager for Employee Relations and Communications

We at CCBPI value operational efficiency and are committed to developing more ways to accelerate our tech infrastructure to help our associates with their productivity. The support from The Bot Platform has been amazing and the overall user interface of the product made it easy for associates to understand and use,

Winnie Rebancos
Chief Technology Officer

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