How companies are using Star Wars Day to connect with staff and drive engagement on Workplace

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Every year on May 4th, the world celebrates Star Wars Day. The unofficial holiday has been going strong since 2011 and was chosen due to the pun “May The Fourth be with You”. The day is hugely popular, and usually trends across social media platforms and sees lots of conversation and activity from brands, news organizations, publishers and celebrities.

Star Wars Day represents a great moment to drive engagement from your staff with something fun and amusing that connects them to their colleagues and makes them feel part of a bigger working community. And there’s never been a better time to think about how fun cultural moments like Star Wars Day could be used to activate your workforce in a fun way.

Life is hard right now and, for many companies, staff communication has been focussed on crisis management and company announcements related to Coronavirus. The stress of what’s going on has definitely been felt by workers. Morneau Shepell’s new Mental Health Index shows that a significant majority (75 percent) of respondents have reported the pandemic has negatively impacted their mental health. As such, small things like a fun quiz about Star Wars Day can add a welcome distraction to working life that allows staff to chat with each other about personal interests outside of work.

With this in mind, we created an easy to install 10 question quiz that our customers could add to their Workplace instance in a matter of minutes. And it’s been great seeing how many companies have wanted to launch this bot for Star Wars Day.

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