How Globe Telecom used bots for crisis response, comms and recognition

Globe Telecom, one of the biggest telecommunications companies in APAC, have over 8000 frontline and desk based workers.

During the pandemic they had to rapidly deploy their own digital assistants and work tools to keep their staff safe, informed and engaged.

After launching the brilliantly named DUDE (Digital Usher for Disasters and Emergencies) in just 8 days to help with initial pandemic comms and operations management, Globe Telecom quickly saw the huge value bots provided.

Bots helped their comms channel adoption increase from 30% to 90% in less than a week, and DUDE went on to be used by 76% of staff on a daily basis. It was incorporated into all aspects of the business and promoted by all levels across the company, including the CEO. Their recognition program, Wanda, increased staff nominations by 900% year on year.