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In business, relationships are everything. Whether they be with your customers, prospects, staff or partners, every relationship starts with a conversation. Today, people and businesses are increasingly connecting through a powerful and personal new medium that’s set to become the world’s single biggest marketing channel in the next 5-7 years: Messenger Marketing.
Are you making the most of Messenger marketing?
Messenger marketing – building customer relationships through conversation.
People’s use of mobile messaging apps has been on a meteoric rise since overtaking social media usage in 2015 and today over 1.3Billion people are actively using Facebook Messenger every month. Messenger is also a channel that spans generations, being used by over 80% of all US internet users between 18-44 years old. As such, messaging channels such as Facebook Messenger represent a huge opportunity for businesses and organizations around the world.
More people are messaging than ever
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"1.3 billion people actively use Facebook Messenger every month."
"Over 80% of all US internet users between 18-44 use Messenger."
"People increasingly prefer messaging when chatting: #1 channel for both one-on-one and group communication."
"The user base of messaging apps has now outgrown that of social networks."
"Messenger is the number two most downloaded app for Q1 of 2019. "
Messaging for business is being demanded more and more by consumers, and it’s not just because of the convenience benefits. 89% of people want to use messaging to communicate with companies. 66% of consumers in the UK and 69% consumers in the US say that being able to message a business helps them feel more confident about the brand. And 53% of people say they are more likely to shop with a business they can reach on Messenger.
60 Million businesses are already using Messenger to communicate with their fans and customers, and every month 20 Billion messages are sent between people and businesses - representing 10 x growth year on year.
Messaging for business is in demand
"20B messages sent between businesses and people on Messenger every month (10 x growth year over year)."
"60M Businesses are already using Messenger to communicate with their fans and customers."
"89% of customers want to use messaging to communicate with companies."
"56% of people would rather message than call customer service."
"66% of consumers in the UK and 69% consumers in the US say that being able to message a business helps them feel more confident about the brand."
"53% of people who message businesses say they are more likely to shop with a business they can reach on Messenger. "
Why should your business be on Messenger?
There are many benefits that come from including messaging in your marketing strategy.
Put your business, product or service in front of billions of people using Messenger.
Deliver personalized experiences at scale that increase consideration and loyalty.
Allow people to browse products and services, and enable transactions directly through Messenger.
Communicate whenever, wherever
Be available on a device agnostic channel used 24/7.
Improve customer service
Provide a real-time customer support option for prospects and customers.
Generate faster response times and a more frictionless experience that saves costs.
Businesses of all types are already making the most of Messenger Marketing. From large retailers and fashion brands to travel companies, airlines, sports teams and charities.
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Want to see more examples of real businesses that are benefiting from Messenger?