Workplace has changed the game for big organisations, particularly for HR and Comms teams. For the first time, you can use bots to engage with staff using the same tools consumer-marketing teams use to interact with consumers.
Bots combine many of the latest marketing-automation advances in a single, easy to use package. And it's one that's far easier and lower cost than traditional marketing automation. How can you take advantage of bots' ability to make contact, get customers engaged, create a vision of your company - and sell product?
Learn how companies are seeing real ROI with bots on messenger. In terms of both engagement, and direct sales.
What are bots and how do people use them? Bots are nothing new, we've been building bots for years.
We've been working with musicians for years, collectively we've been involved in 41 number one albums and 11 number one singles.
We know what you need, we also know that you need "quick wins". You are time poor. You feel as though this is going to be a daunting task.
"Bots are becoming an important part of our marketing campaigns. The Bot Platform is intuitive to use and easily customisable. It's great value for money too. We're big fans."
We strive to be at the forefront of bot technology and share our findings, thoughts and expertise here.Access our FREE white papers here
Why are businesses so keen on using chatbots? Instant engagement with customers is key, as is the ability to communicate at scale and, hopefully, resolve relatively simple queries without human intervention.
"We want to be the new ecosystem of developers, just like we’ve done for Facebook Canvas, like we’ve done with Messenger and Facebook login. And I think Workplace and Work Chat in particular, with the platform we launched at F8, is the next one"
A very new form of marketing, bots need a different mindset to established digital marketing channels.
Read on for six tips to get bots right first time.
“You have to take a 500-word news article and think: If I was to see this in the form of a series of message alerts, what would I want to see and what would I leave out? That’s a different way of thinking about journalism.”