Wake Up Warrior

How Wake Up Warrior are using bots to increase member engagement and save staff time
Project Objective:

Improved productivity

Client:

Wake Up Warrior

Project Completion:

August, 2018

PROJECT OVERVIEW

Keeping Wake Up Warrior members engaged and informed

With a rapidly growing community of members, Wake Up Warrior wanted to use bots and Workplace by Facebook to better connect with their audience and drive efficiencies within their internal workforce. Using The Bot Platform, they are now using bots as their main delivery system for updating their members, seeing significant increases in engagement and huge time savings for their staff.

The challenge

Wake Up Warrior, a life-coaching and motivational company that helps men and women become the best version of themselves, were looking for a partner to help them use bots on Workplace by Facebook to better communicate with their growing audience.

Wake Up Warrior were wanting to use bots for a number of use cases, including keeping their members up to date, connecting with event attendees, automating internal processes and opening up their knowledge base.

The solution

Using The Bot Platform, Wake Up Warrior have been able to quickly and easily build a number of bots on Workplace by Facebook.

One of their core bots is used to deliver personalized, high value content at scale to their Kings Kit community. Members are sent regular messages containing a video or audio clip along with some text and a link to the full article on Workplace. As well as acting as an effective communication tool, the bot also acts as a searchable depositary for all historical articles.

Wake Up Warrior are also seeing the benefits of utilizing bots for their conferences and events. Event attendees now receive scheduling updates, event reminders and training advice straight to their phones via the bot, and because the messages are delivered in Work Chat they’re seeing significantly higher engagement.

Another bot is a conversational version of The Stack, a training program they run that helps members liberate their minds by encouraging them to look at an issue from different perspectives. The bot asks a number of questions, and by the end of the experience users come out feeling much calmer and empathetic about the situation, as well as gaining insights or revelations that can be applied to other aspects of their life.

As well as using bots to increase their engagement rates with members, Wake Up Warrior have also been using bots to automate repetitive tasks and save their employees time. For example, one process that used to take 2 days of time every other week was achieved in just 10 minutes via a bot, and is now completely automated going forward.

Business impact

Arguably the largest business impact Honest Burgers saw from using bots on Workplace was the ability to keep their community a family during a time of crisis. Alongside COVID-19 communication and operations, Honest Burgers has seen improved internal processes, enhanced collaboration between office staff and frontline workers, and improved their learning and development system.

Honest Collaborator has resulted in cost savings and efficiencies with event communication and ticket management, while Honest College resulted in a 100% compliance completion rate that allowed them to successfully reopen restaurants in just six days – a goal that had never been achieved through traditional e-learning.

Results

Increased

engagement with members

100%

of event attendees reached in seconds

Saving

workforce time and money

38x

more efficient than previous processes

I was blown away. Something that used to take up two days of my time every other week had taken me just 10 minutes with the bot.
Gus Van Dender
Wake Up Warrior

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