Using bots to run a nationwide audition
Working with their agency, Cubaka, Virgin Trains wanted to find a new voice for their iconic talking toilets. With the help of an acting legend, they created a nationwide search that allowed anyone in the UK to audition using an entertaining bot on Messenger.
Over 9000 people across the country used the bot in just 4 weeks with 5209 of them (58%) auditioning by sending an audio message. 125,000 messages were automatically sent by the bot which saw 53% higher engagement that Virgin Trains average. The campaign went on to win best Social Media Campaign of the Year.