Olympique de Marseille

How Olympique de Marseille are using bots on Workplace to automate event communication and connect staff to leadership.
Project Objective:

Communication automation


Olympique de Marseille

Project Completion:

March 2019


Improving processes and connectivity

Olympique de Marseille wanted to bring its network of 300 employees together by utilising bots on Workplace from Facebook to eliminate communication barriers, automate tasks and connect leadership and staff.

The challenge

If you’re a football fan then you’ll have heard of Olympique de Marseille. They play in the top tier of French football, have won ten official league titles, ten Coupes de France, three Coupes de la Ligue and are the first and only French club to win the UEFA Champions League.


As well as the managers, trainers, and players on the pitch – every day there are over 300 people working hard behind the scenes. OM is organized into three units: Sports, Corporate (finances, HR, legal, etc) and the Business unit (media, comms, marketing, rev, etc).


In order for the team to succeed and the club to do as well as possible, all these different units need to play together in the most efficient and productive way possible.


Frédérique Alverola, Director of Human Resources at Olympique de Marseille, was looking for a tool to help her automate tasks, improve communication throughout every level within the organization and better connect staff and leadership. They needed a platform that was easy to use at scale, reliable and provided the support she would need.

The solutions

The first bot Olympique de Marseille rolled out using The Bot Platform was designed to communicate information to staff for an upcoming event.

Business impact

Before using bots on Workplace, Frédérique and her team members used to handle the entire event planning and information sharing process. To make things more complex, this event happens to land during the busiest and most difficult time of year which previously used to make their already stretched staff even more overloaded.


After launching the Afterwork Olympique de Marseille bot, Frédérique felt the positive impact of a lighter workload and automated event communication process. Previously her team was spending over four hours dedicated to answering questions from staff but thanks to the bot not only were all the questions automatically answered but she also saw a 20% increase in the number of event sign-ups and attendees.


Thanks to the new anonymized Q&A process that was enabled by the Ask the Boss bot, the OM team immediately saw a change in the quantity and quality of questions being asked. Previously, only one or two people would be brave enough to ask their questions during the company meetings, and even then the questions were always based on broad subjects. After launching the bot, OM has seen a 15x increase in the number of questions being asked by staff, as well as far more specific and meaningful questions being asked to the leadership team.


0 %
of event questions automatically answered
0 %
more event sign ups and attendees
0 x
increase in questions asked by staff
Workplace gives our staff a channel to connect with each other and our leadership team. Bots give people a voice and the freedom to ask the questions they really want to ask.
Frédérique Alverola
Frédérique Alverola
Director of Human Resources

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