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How books publishers can add bots to the marketing mix

May 15, 2017

Recently our head of audience Grant Heinrich spoke to the Bookseller about how book publishers could (or should!) use bots. 

"Unlike email or social marketing," he said, "bots are a two-way conversation. The user talks, the bot responds; and each continues to respond to the other until the user has had enough.  That kind of back-and-forth feels more like a sales conversation than a blast of marketing. Which means sales techniques are useful to build into bots: particularly, steering the user to ask the “right” questions.  

Continue reading on The Bookseller »

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"The bot deconstructs what we know and what we don’t know, cutting out the political jargon and putting things in simple terms."

Mark Frankel

Social Media Editor @ BBC News