How books publishers can add bots to the marketing mix
May 15, 2017
Recently our head of audience Grant Heinrich spoke to the Bookseller about how book publishers could (or should!) use bots.
"Unlike email or social marketing," he said, "bots are a two-way conversation. The user talks, the bot responds; and each continues to respond to the other until the user has had enough. That kind of back-and-forth feels more like a sales conversation than a blast of marketing. Which means sales techniques are useful to build into bots: particularly, steering the user to ask the “right” questions.
Want to know if bots suit your industry, and how you should build, test, and optimise your bots? In this week's Earnworthy growth podcast, our head of Workplace and Media Grant Heinrich discusses ROI, planning, metrics and case studies for consumer and Workplace bots.