How books publishers can add bots to the marketing mix
May 15, 2017
Recently our head of audience Grant Heinrich spoke to the Bookseller about how book publishers could (or should!) use bots.
"Unlike email or social marketing," he said, "bots are a two-way conversation. The user talks, the bot responds; and each continues to respond to the other until the user has had enough. That kind of back-and-forth feels more like a sales conversation than a blast of marketing. Which means sales techniques are useful to build into bots: particularly, steering the user to ask the “right” questions.
You want to build your first bot and you want to make sure it’s a great success. Of course you do and of course we do too! But there are many things to consider to ensure a successful planning and launch of your bot. Read on to learn how!