Why are businesses so keen on using chatbots? Instant engagement with customers is key, as is the ability to communicate at scale and, hopefully, resolve relatively simple queries without human intervention.
Want to know if bots suit your industry, and how you should build, test, and optimise your bots? In this week's Earnworthy growth podcast, our head of Workplace and Media Grant Heinrich discusses ROI, planning, metrics and case studies for consumer and Workplace bots.
"Thanks to The Bot Platform, Facebook Messenger became the #1 driving source to our artist's online store. It was also the #1 driver of actual sales across all social networks, beating Twitter and even Facebook itself."