You've built a bot for Workplace, or are considering one. And now you need to know how to drive users to it.

There are two key principles to understand with regards to driving adoption… Push and Pull.

Push adoption

You can push your bot out to people using a broadcast, you can even choose which group to broadcast a message to. This is the most forceful method of driving adoption. We’d recommend sending a message welcoming the recipient and explaining the purpose of the bot.

For example “Hi {{first_name}}, I’m Libby, I’m here to help answer some of the more common HR questions, want to give it a go? Ask me for our holiday policy”.

This is the most intrusive method of driving adoption although it definitely works.

Pull adoption

This is where you drive people into the bot, rather than barging your way into their lives. Unfortunately you can’t give people a link directly to the bot on Workplace, you can on Messenger, so hopefully Facebook will fix that.

Instead you have to ask people to search. For example: “We’ve just launched Libby to help provide access to important information. To use Libby, go to work chat and search for “Libby”, you can ask Libby all kind of questions including “What’s our vacation policy?”

We also recommend selecting champions for the bot who can help promote and distribute it within their teams.

Have team leaders and super users to demonstrate the bot.
Create a video of how the bot works and share it with teams.

Involve teams. Creating a bot can be a great team building opportunity. Get teams together, have an open discussion about pain points. Allow them to identify them, include them in the decision and bot design process, so they own it and the outcomes. Allow teams to experiment and test out bots that resolve their business and team needs. They can then demonstrate the benefits to other teams.

Adoption techniques

Group Broadcasts

Group broadcasts are by far the most efficient way of driving awareness and adoption of Workplace bots.

Using the broadcast feature, you can send messages to all members of a group on Workplace.

Mark as important

Workplace has a feature called “Mark as important” allowing posts to appear above all others in the news feed.

Choose your Group, write your message, Post it and then you can Mark as important.

It can be Marked as important for upto 7 days.

And will be seen here.

Pinned posts

With a dedicated group, we would recommend publishing a post to that Workplace group that introduces the bot and tells people how to access it if they’re not part of the group already (eg. by searching for it).

Pinning this post to the top of the group will increase visibility for group members.

Choose your Group, write your message, Post it and then you can Pin it.

All Group Members are still able to post new content, but the Pinned Post will remain at the top and all New Activity will show beneath it.

Internal champions

Another great way to increase awareness of your bot is to ask internal champions/influencers to post about it on their own Workplace profiles.

We suggest picking a handful of influential stakeholders of relevance to the event and giving them a shareable asset and some intro copy to post.

Get the bot high visibility and endorsements from executive staff.
Ask the CEO or Senior Directors to film a short video or announcement endorsing the bot?

Physical posters

This might be a slightly old school way of promoting bots, but it works. Create some simple posters that show a key screen from the bot, a short and concise description and instructions for how to find and access it. Place these posters in high traffic areas by the event entrance, meeting areas or the coffee machine.

On-site screens

If you have screens in your offices, why don’t you have one of the bits of information on loop being something to promote the bot. Explain how your team member will benefit from using the bot.

Want To Learn More?

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