How Hardwell used The Bot Platform to build the world's first Messenger bot for the music industry to engage with their audience.
Project Objective:

Audience engagement



Project Completion:

May 2018


Automated engagement with millions of music fans

We delivered a world first fan experience by creating a Messenger bot for the 2nd biggest electronic DJ in the world, Hardwell.

Vote on your favorite tracks, submit shout-outs to be played on Hardwell’s weekly podcast, browse merch, receive news and exclusive alerts on music releases and more, right from Messenger.

The challenge

With millions of fans on Facebook and millions more engaging with Hardwell every week across his various social and digital properties, Hardwell was looking for a way to automate the mass of fan interactions he was receiving as well as providing him a direct new 1-2-1 channel within which to communicate with his super fans.

The bot needed to entertain and reward his fans, provide exclusive access to content and increase fan participation in his competitions and track of the week voting mechanic.

The solutions

Fans can chat with Hardwell and receive answers to hundreds of different kinds of questions, receive exclusive updates and advanced teasers of new tracks and music videos, submit fan art, receive exclusive giveaways and even browse through the latest Hardwell apparel and merch.

One of the core pieces of functionality is the Track of the Week voting mechanic. Fans can now receive a message each week with a new choice of three songs to pick from. They can listen to audio samples, share them and vote on their favourite all without leaving Messenger.

The bot is also integrated with Hardwell’s other channels, including his podcast, Hardwell on Air, that has 50 million weekly listeners around the world. Fans can have their own shout-outs featured on the show simply by leaving an audio message using the bot, the best of which are then broadcast as part of the ongoing “Fan Shout-Out of the Week” feature. Have a listen to the podcast integration below.

The results

0 M+
fans using the bot
0 k%
increase in fan votes
0 %
higher CTR
0 m
messages with fans

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