Fans can chat with Hardwell and receive answers to hundreds of different kinds of questions, receive exclusive updates and advanced teasers of new tracks and music videos, submit fan art, receive exclusive giveaways and even browse through the latest Hardwell apparel and merch.
One of the core pieces of functionality is the Track of the Week voting mechanic. Fans can now receive a message each week with a new choice of three songs to pick from. They can listen to audio samples, share them and vote on their favourite all without leaving Messenger.
The bot is also integrated with Hardwell’s other channels, including his podcast, Hardwell on Air, that has 50 million weekly listeners around the world. Fans can have their own shout-outs featured on the show simply by leaving an audio message using the bot, the best of which are then broadcast as part of the ongoing “Fan Shout-Out of the Week” feature. Have a listen to the podcast integration below.