The bot lived in two phases. The first phase involved explaining the background and importance of the initiative, sharing some of the insights that came out of the workshop and collecting thoughts and feedback from colleagues.
Val used a series of features to achieve this, from rich media and videos from their CEO through to text and button-based messages that asked colleagues questions about their personal values at work and what they thought was important for their business unit and the rest of the organisation. Colleagues were able to provide further context to their answers and all the answers were saved and easily downloaded by Emma and her team. The bot also helped increase awareness, engagement, and participation in the program by providing colleagues with shareable assets that they could post to groups on Workplace.
Once all the responses were collected and reviewed, Dixons Carphone created their brand new set of company values. As a follow-up, Val the Values bot then sent broadcasts to all colleagues who participated letting them know about the new company values.
The bot also encouraged colleagues to give shoutouts to their fellow colleagues who exhibit these values in the ‘What We Stand For at Dixons Carphone’ Group on Workplace.