Countdown NZ

With different lockdown levels across New Zealand, Countdown needed to constantly send information to every store, every day. Their workers needed to know changes they needed to implement along with any major announcements like company news or COVID-19/quarantine updates.

Their previous methods of sharing information to frontline staff involved sending an email to supervisors and asking them to print a copy for the breakroom. Without a way to ensure the information had been effectively delivered, read and understood Dominika and her team sat down to build their very first bot, Pickle.

Using Pickle, Countdown is able to broadcast important company news, information, or updates on COVID-19 and the quarantine situation. Pickle’s broadcast function was also used to quickly get answers from frontline staff, right within Workplace Chat. By asking essential workers questions on how they were dealing with new ways of working, Pickle was able to gather feedback, monitor morale and flag staff who may be in need of help.

Since Countdown staff mostly use Workplace on their mobile devices through Chat, certain functions like searching for content outside of Chat have been confusing. But with Pickle, frontline staff could easily start using it as an alternative method to quickly find the information they need. By pointing people to the right places for different types of resources, Countdown has been able to remove barriers to important information and ensure their staff feel supported and can access information when they need it most.

Alongside Pickle, Countdown took advantage of our Star Wars Quiz template to add a bit of fun and entertainment to their Workplace instance. For Dominika, things like the Star Wars Quiz shows her team that there is always something relevant on Workplace – it can go beyond being a vault of information and instead help build company culture and connect staff with like-minded colleagues around non-work related topics and interests.

Fun, engaging activities, like the Star Wars Quiz, give Countdown staff a reason to go onto Workplace and has helped improve Workplace usage and engagement. Staff who completed the quiz could share their scores on Workplace, creating an engagement loop that drove usage and conversation. By having a balance of important information and light-hearted activities, Countdown are able to continue morale boosting activities during times of isolation and social distancing.