Adoptees could care for their virtual dependees in a variety ways; name it, tickle it, water it, play music to it, and even sing songs to it.
Throughout their growth cycle from seedling to majestic fruit, virtual cucumber plants were exposed to three genres: classical, jazz and rock. The rock and roll specimens turned out measurably larger than jazz listeners and classicists (indicating that cucumbers are not only conscious, but perhaps more rakish than anticipated).
No two people would have the same cucumber experience using a proprietrary algorithm.
The bot responded differently to different users and at different times during the campaign.
Absolutely zero down time for the life time of the campaign.
Fans could name their own cucumber for future interactions.
The experience stays fun and never gets boring.
Together with The Bot Platform, the Splendid Communications team had a 4 hour workshop to plan the outline and feature set of the initial bot.
Once the bot had been built using The Bot Platform and all the content was in place, Hendrick's launched the bot to the world.
Hendrick's launched the bot by simply posting links to it in relevant places as well as paid media campaign right on Facebook.
Once people started communicating with the bot and engaging with the content Hendrick's were able to see how exactly people wanted to care for their cucumber, and what content was resonating best, thanks to our bot analytics package.
The platform analyses the most frequently sent messages to make sure the majority of the questions received relevant responses.
We believe bots on Messenger are so new, that no bot will be perfect on the day of launch.
The beauty of The Bot Platform is that Hendrick's were able to improve and refine the experience quickly and easily over time as more data is analysed.