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Messenger Case Study

Hendrick's launched the world's first sophisticated virtual pet cucumber

The challenge

The results

Adoptees could care for their virtual dependees in a variety ways; name it, tickle it, water it, play music to it, and even sing songs to it.

Throughout their growth cycle from seedling to majestic fruit, virtual cucumber plants were exposed to three genres: classical, jazz and rock. The rock and roll specimens turned out measurably larger than jazz listeners and classicists (indicating that cucumbers are not only conscious, but perhaps more rakish than anticipated).

  • Unique experiences

    No two people would have the same cucumber experience using a proprietrary algorithm.

  • Message variety

    The bot responded differently to different users and at different times during the campaign.

  • 100% uptime

    Absolutely zero down time for the life time of the campaign.

  • 71%

    Enabled alerts.

  • Saved state

    Fans could name their own cucumber for future interactions.

  • Heaps of personality

    The experience stays fun and never gets boring.

How they did it

Step 1: Design the first version of the bot

Together with The Bot Platform, the Splendid Communications team had a 4 hour workshop to plan the outline and feature set of the initial bot.

Step 2: Launch the bot to the world

Once the bot had been built using The Bot Platform and all the content was in place, Hendrick's launched the bot to the world.

Hendrick's launched the bot by simply posting links to it in relevant places as well as paid media campaign right on Facebook.

http://m.me/CucumberAdoptionService

Step 3: Monitor how people use it

Once people started communicating with the bot and engaging with the content Hendrick's were able to see how exactly people wanted to care for their cucumber, and what content was resonating best, thanks to our bot analytics package.

The platform analyses the most frequently sent messages to make sure the majority of the questions received relevant responses.

Step 4: Refine and improve the experience over time

We believe bots on Messenger are so new, that no bot will be perfect on the day of launch.

The beauty of The Bot Platform is that Hendrick's were able to improve and refine the experience quickly and easily over time as more data is analysed.

Try it out

Try the bot for yourself right here or scan the code using the Messenger app.

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