Like on Facebook
Traditional organic reach
Read rates on broadcasts
Average click through rates
More effective than email marketing
Users subscribed to broadcasts
More effective than PPC advertising
*Average CPC globally is $1.55. Source.
ATM artists and Virgin EMI built their bot to do exactly what they wanted using The Bot Platform. They kept it super simple to begin with.
Axwell /\ Ingrosso directed their fans to their Messenger account across various platforms using a simple URL.
Once fans engaged with them via Messenger, they were then asked to opt-in to receive updates on the platform.
The Bot Platfrom has an built in broadcast system with SmartTargeting. Schedule a message to go to all of the subscribers. Don’t spam or you’ll get blocked, and you’ll never reach them again.
Not just the upsell. Fans don’t love being sold to. Send them quizzes, ask them questions. Ask them how their day was. Be fun.
Send fans messages they actually care about. Treat them as fans, give them exclusive access to a direct 1-1 relationship.
A broadcast messages is interactive. Don’t just push out. Push something that pulls them back into a conversation.
"Thanks to The Bot Platform we can now send broadcast messages to 10k+ fans so that’s mega powerful for releasing new music etc. We’ve managed to sell over £10,000 worth of merch directly via Facebook Messenger."