PROJECT OVERVIEW
A TV bot worth a billion bucks
For Season 3 of Billions, Showtime created a Messenger bot to drive excitement for the premiere, maintain the high-brow and witty tone of the series, and increase viewership engagement through a range of Messenger features that allowed fans to get their money’s worth of all things Billions.
The challenge
As part of the Season 3 launch, Showtime were looking to retain and engage loyal fans and grow their social community size for the critically acclaimed TV drama, Billions.